Build a Better Technology Strategy
Having a Technology Strategy that will scale to support your company’s future growth is essential to being successful. Outlined below are some tips to consider when defining the right strategy to support your evolving data, process and staffing requirements:
It is essential that the technology you select will become a foundation to build upon when expanding in the future. The last thing you want is to have is months or a year’s worth of scrap past projects and IT investments, or have to to start from scratch because your technology wasn’t scalable.
Does your chosen technology allow you to customize your usage so it meets the unique needs of your evolving business requirements? Your company isn’t a cut and paste template, it is a unique entity.
Moving to the cloud allows businesses with the opportunity to focus on how to run efficiently instead of spending time solving IT infrastructure issues. Not only does this take up time, but often more money as well.
Your chosen supporting technology should be able to power real time prospecting, data updates and cleansing. Don’t get caught by slow rates of technology, your infrastructure needs to operate as fast, or faster, than you do!
Technology should be able to integrate seamlessly with your key business processes such as workflows, triggers, validation rules and reporting. Don’t choose technology that doesn’t get along with what you already have going for you.
Put Data at the center of your technology strategy. Data is the raw material of anything your firm does, so invest heavily in building next-generation customer data management capability to increase revenue and profits. Sustainable growth and business success is inextricably linked to knowing your customers, which requires having the data, processes and people to do this well.
The information in the above article was inspired by “Grow Faster with the Right Data,” an e-book on the best practices for growth through the right strategies at the right time by salesforcedata.com.